Multidisciplinary business development leader with a 360° perspective on the real estate development industry. Driving growth across complex, regulated markets through strategic partnerships and scalable execution.
Strategic guidance across the full real estate development lifecycle—from market entry to project delivery.
Market feasibility studies, go-to-market strategies, and regional expansion planning. Strategic business development that aligns with market realities.
Navigating complex regulatory environments. Policy reform advocacy and modernization of development security requirements.
Capital-efficient insurance and surety bond solutions for developers. Strategic risk management and financial structuring.
Technology adoption strategies for development teams. Product positioning and client-focused implementation of PropTech solutions.
My career spans pre-construction marketing, PropTech sales leadership, and construction risk management—positioning me to drive growth across complex, regulated markets.
I've led regional expansion strategies, executed go-to-market initiatives, and delivered capital-efficient insurance and surety solutions to real estate developers, while spearheading policy reform efforts that modernized development security requirements in key municipalities.
With experience in both startup and corporate environments, I bring a strategic, cross-sector lens to solving industry challenges and unlocking new market opportunities.
Deep industry knowledge across residential and commercial development
VP of Sales at Spark Real Estate Software, driving technology adoption
VP Developer Solutions at PLATFORM Insurance Management
From project marketing to PropTech leadership and strategic advisory
Expanding PropTech presence in developer and rental-housing ecosystem
Planning, rezoning strategy, and strategic PR for development projects
Led strategic initiatives to expand developer solutions division in Western Canada. Built key partnerships with developers and stakeholders. Spearheaded policy reform efforts that modernized development security requirements.
Drove technology adoption and sales strategy for groundbreaking PropTech platform transforming new development real estate marketing and sales.
6+ years building and scaling PropTech solutions for real estate developers, project marketing firms, and brokerages. Led regional expansion and go-to-market strategies.
Led comprehensive sales and marketing strategies for residential developments. Strategic market analysis, product consultation, brand identity, and sales team management.
Marketing Management, Professional Real Estate (BCIT). Real Estate Trading License (UBC Sauder School of Business).
Advising on strategic partnerships and market positioning for an operating system designed for rental property management. Expanding presence within the developer and rental-housing ecosystem.
Aug 2025 - PresentSupporting clients with planning, rezoning strategy, and strategic PR. Preparing developments for market with positioning, messaging, and launch strategies that drive absorption and sales performance.
Jul 2025 - PresentWhether you're looking for strategic advisory, market expansion support, or navigating complex approvals—I'd love to explore how we can work together.
Based in Vancouver, BC • Serving British Columbia & Alberta